Indira Puri
Institution
New York University
PhD Year
2023
indira.puri@stern.nyu.edu
FTG Membership
Member
Website
https://sites.google.com/view/indira-puri/
Featured Work
Simplicity and Risk
Jun 1, 2026
I introduce and test for preference for simplicity in choice under risk. I characterize the theory axiomatically, and derive its properties and unique predictions relative to canonical models. By designing and running theoretically-motivated experiments, I document that people value simplicity in ways not fully captured by existing models that study risk premia in financial markets. Participants' risk premia increase as complexity increases, holding moments fixed;...
